XCLSV named exclusive iGaming partner for Bullseye Event Group's VIP tailgates

iGaming marketing agency and affiliate platform XCLSV has announced an exclusive tie-up with Bullseye Event Group, becoming the Official iGaming Partner of Bullseye VIP Tailgates from 23 September 2025.

The deal makes XCLSV the only company authorised to promote sports betting and iGaming brands, including sportsbooks and social casinos, at Bullseye’s tailgating activations. The company said the arrangement is designed to reach fans during moments of peak engagement before major sporting fixtures, an audience it argues has been under-served by digital-first acquisition strategies typically used in sports betting marketing.

Activations across NFL and major events

Under the partnership, XCLSV will run activations at home games for several NFL teams, named as the Rams, Browns, Saints, Panthers, Colts, Lions and Broncos. Access also extends to premium sporting occasions including the Super Bowl and the NCAA Final Four.

At these events, XCLSV will introduce attendees to sportsbooks, casinos, social casinos and betting apps, supporting sign-ups while collecting first-party data through its CRM programme. The company said the aim is to build a customer journey that moves fans from first-time bettors to experienced players, with data gathered used to inform targeted marketing campaigns.

Company comment

Zaire Williams, founder of XCLSV, said tailgating audiences represent a highly engaged but largely untapped segment for sportsbook marketing, despite the mainstream growth of sports betting. He described the tailgate as a key brand activation opportunity, arguing that reaching fans in person, at the point of peak excitement before kick-off, complements online marketing efforts. Williams added that the partnership allows XCLSV to connect both new and experienced bettors with relevant sportsbook and casino products throughout their betting journey.

The release was issued by Square in the Air on behalf of XCLSV.