Sam Allcock, founder and publisher of Gambling News

Founder & Publisher

Sam Allcock

Digital media entrepreneur and publisher of Gambling News

Verified contributor United Kingdom

Sam Allcock is a digital media and public relations entrepreneur and the founder and publisher of Gambling News. He has built and runs a portfolio of independent online news and media brands, and oversees the title’s coverage of the companies, deals, regulation and people shaping the UK and global gambling industry - from online casino, slots and live casino to sports betting, esports, affiliate marketing and the technology behind betting and gaming.

Analysis by Sam Allcock

  1. Sports Betting

    Flutter Entertainment extends gambling-awareness programme to all new FAI national teams

    Flutter Entertainment is to fund an expanded gambling-awareness scheme covering every new Football Association of Ireland national side from September next year.

  2. Legal & Compliance

    Gambling Commission pushes back deposit limit deadline to September 2026

    The Gambling Commission has given online operators an extra three months to introduce mandatory gross deposit limits, while also opening a call for ideas to cut regulatory burden.

  3. People

    Joseph Hiller named president and CEO of iGaming Ontario

    iGaming Ontario has confirmed that Joseph Hiller will take over as president and chief executive from 8 September 2026.

  4. Casino & Games

    Maine legalises online casino gaming as Governor Mills signs LD 1164 into law

    Maine has become the latest US state to legalise online casino play after Governor Janet Mills signed LD 1164, with a launch expected later in 2026, according to Next.io.

  5. Tech & Innovation

    Global iGaming platform market set to grow to $130.52bn in 2026 as AI adoption widens

    The Business Research Company reports the global iGaming platform market is on course to reach 130.52 billion dollars in 2026, driven partly by operators embedding artificial intelligence across their operations.

  6. Esports

    Global esports betting market set to nearly double by 2030, report finds

    The Business Research Company forecasts the global esports betting market will grow from 12.59 billion dollars in 2025 to 21.61 billion dollars by 2030.

  7. Esports

    Riot Games to allow betting sponsorships across esports competitions

    Riot Games has confirmed it will open its esports competitions to betting sponsorships, pledging to do so responsibly and with safeguards for competitive integrity.

  8. People

    Gambling Commission's Tim Miller to Step Down in September 2026

    Executive Director of Policy and Research Tim Miller will leave the regulator after a decade covering the Gambling Act review and White Paper reforms.

  9. Tech & Innovation

    Prediction Markets Surge 393-Fold as SOFTSWISS Flags Key 2026 iGaming Trend

    SOFTSWISS says trading platforms built around real-world event outcomes have expanded dramatically, positioning prediction markets as one of the defining forces shaping the iGaming sector in 2026.

  10. Marketing & Affiliates

    Affiliate Leaders Summit set for 30 September 2026

    SBC has confirmed the date for its Affiliate Leaders Summit, which will explore how regulation and technology are reshaping affiliate marketing strategy.

  11. People

    HKJC names Casper Stylsvig Executive Director of Sports Business

    The Hong Kong Jockey Club has appointed former Chelsea FC commercial chief Casper Stylsvig to lead its sports business division from January 2026.

  12. People

    The Mill Adventure names Gerardo Prieto as Chief Information Security Officer

    Malta-based iGaming platform provider The Mill Adventure has hired Gerardo Prieto to head a newly formed security team, tasked with strengthening protection for partners and steering compliance with data protection rules.

  13. Marketing & Affiliates

    EvenBet Gaming report names regulation top industry concern for 2026

    A new EvenBet Gaming survey of more than 700 iGaming professionals finds regulatory pressure and competition remain the sector's biggest challenges, while marketing has overtaken expansion as the top strategic priority.

  14. Tech & Innovation

    Yggdrasil launches Game in a Box platform to speed up slot development

    Yggdrasil has unveiled Game in a Box, a new creator-focused platform designed to compress slot development timelines from months to weeks and reduce studios' reliance on reskinned titles.

  15. Tech & Innovation

    Tequity signs RGS deal with Print Studios

    iGaming software provider Tequity has struck a partnership with Print Studios to run the slot developer's games on its licensed modular Remote Gaming Server platform.

  16. Casino & Games

    Games Global adds King Millions jackpot to latest Fire and Roses Joker instalment

    Games Global and its studio Triple Edge Studios have launched Fire and Roses Joker 2 All-In King Millions, the seventh title in the Joker series, combining existing gameplay mechanics with the King Millions progressive jackpot.

  17. Marketing & Affiliates

    William Hill names 15-book longlist for Sports Book of the Year 2025

    William Hill has revealed the longlist for its 2025 Sports Book of the Year Award, with titles from Jimmy Anderson, Pippa York, Jonathan Wilson and Donald McRae among those in contention.

  18. Casino & Games

    3 Oaks Gaming adds Hold and Win twist to Sun of Egypt 5

    3 Oaks Gaming has released Sun of Egypt 5: Hold and Win, the newest addition to its long-running slot franchise, introducing a Power Symbol mechanic alongside expanding reels and jackpot features.