White Label Casinos launches sportsbook product for operator partners
White Label Casinos has added a sportsbook vertical to its platform, letting operators launch a betting product alongside their existing casino offering.
White Label Casinos announced on 19th June 2025 the launch of White Label Sportsbook, a new betting platform aimed at operators seeking to add a sports betting vertical to their existing casino product.
The platform was built by a third-party B2B sportsbook provider and is intended to let white label operators compete with established betting brands without lengthy development timelines. It is positioned as a complement to White Label Casinos’ existing casino product, giving operator partners the option to broaden their portfolio with a scalable sportsbook solution.
Features and tools
The sportsbook includes live streaming across multiple leagues, sports and matches, with odds set by a trading team of more than 200 staff, described as tailored to individual operator audiences rather than drawn from generic data feeds.
The product also includes gamification features built in without reliance on third-party add-ons, which the company says are designed to support player engagement and retention rather than relying solely on promotional bonuses. Additional supporting tools cover risk and fraud management, licensing, payments and affiliate management, intended to provide a complete white label package for operators launching the new vertical.
Company comment
Mathias Hitzfitz, Director of Technical Projects at White Label Casinos, said the sportsbook was designed as a growth driver for operators rather than a simple add-on, citing the platform’s trading capability, speed and player-focused design. He added that the launch extends the company’s existing offering, allowing clients to diversify their product range and compete more effectively in the market.
White Label Casinos describes itself as a multi-licensed supplier of white label casino solutions, employing more than 160 iGaming specialists. Alongside the new sportsbook, the company also offers crypto solutions as part of its wider white label package aimed at helping individuals and businesses launch online casino operations.